QR Code Generator - The Purpose of QR Codes

QR Codes simplify marketing efforts by making you readily available to your target audience. Want to promote your Landing page? Use a QR Code generator to create a code, print it on your marketing material, and ask customers to scan it. The codes provide smartphone users with easy-to-access information. They effectively link offline marketing media to online channels, thereby converting a broad group of the target audience (you can target everyone who owns smartphones) into potential customers.

What Makes QR Codes Attractive 

The growing global usage of mobile devices has marked the way for marketers to use QR Codes exclusively on their marketing campaigns. People these days are comfortable using their smartphones for buying products and services and accessing information. This makes the Codes an appealing digital tool.

The codes are multi-faceted – they come in two versions, are customizable, brand-oriented, responsive with mobile-optimized content, trackable and editable, small and colorful, have an appealing look, and two-dimensional. They can also store different data types, including numbers, binary digits, special characters, and alphabets.

The best part is online QR Code generator can help you get one for free. 

What Do the Codes Do?

Once the code is scanned, it can provide different types of information to the user, including but not limited to, the following:

• Website URL, landing page, or e-commerce site

• Contact deta

• YouTube videos and audio files

• Social media accounts, including stories, posts, DMs

• Product information

• Google Maps

• Images and picture gallery

• Payment gateway

• Coupon code and gift vouchers

• Facebook 'Like' button

• Feedback and review forms

• Word document, XLS, and PDF files, and more

For instance, a dentist can direct the laboratory owner he met in a business meeting to his clinic with a Business Card Code. The lab owner needs to scan the code with his smartphone camera, which will open the dental clinic's geo-coordinates. 

All latest smartphone brands, including OnePlus, Nokia, Samsung, iPhone, and LG, have built-in code reader in the camera application. If the reader is not pre-installed, the user can enable Google Lens. One can also download a third-party reader from the respective OS store free of cost. 

QR Codes’ Applications in Business 

Anyone, who has an idea of marketing his/her services, products, solutions, or even their brand name, can add a QR code on their print marketing material to boost the campaign efforts. 

An author can add it to their newly launched book to promote older novels sold on Amazon; a product brand can use it to showcase its other products from the same collection; a doctor can use it for booking appointments, and a real estate owner can showcase his properties with the codes. 

No matter how small or big it is, a business could leverage the capabilities of QR Code Generator in several ways. 

Boosts Search Engine Ranking

Google indexes old and new websites and pages every day and pushes the most relevant webpages on top of the search result. The more updated, informative, and engaging the website is, the better are your chances of getting noticed by Google.

So, when you add a QR Code to your website, Google will notice the update and index your page based on the content. Soon enough, your page will start ranking higher due to the content embedded in the code. 

How to Use QR Code Generator

QR Code generators are free online websites where you can customize your brand or personal Code in two types – Static and Dynamic. You may have to create an account to access all features of the QR Code generator and to develop dynamic codes. Many reputed companies on the web offer this service – lookup for the one that is free and easily customizable. 

Don't hesitate to give the code a shot. You don't have anything to lose but a lot to gain if the campaign turns into a hit.